It is said that without History we would learn nothing. So where has Apple gone wrong? Have they not learnt that a company cannot control a market? Sooner or later the market will push the company aside. So why has Apple decided to attempt to control the eBook market delivered from its iTunes App?
Apple recently decided to charge 30% of sales price to anyone wanting to sell their eBooks via the Apple iTunes store. Understandably there has been a backlash from the likes of Amazon, Barnes & Noble, Borders, Kobo and others who have all removed Apple app purchasing of their eBooks.
So you can still buy the books. You just need to go to the company’s websites and buy them directly rather than using the convenience of an app.
The book market has been tarred continually with ‘middle men’ trying to make an ‘easy buck’ out of author’s hard work and this is just such another example.
Perhaps it is time for a truly ‘open source’ trading platform for eBooks, music and other content where it can be purchased and downloaded simply with just a ‘token’ charge to the seller to support the running and development costs of the platform.