This project looks at how server hosting is purchased from a location standpoint. It explores the idea that there is a connection between the service purchased and the location of the customer to the hosting company.
The results are brought together and represented in a risk / distance matrix to demonstrate the connection between level of service purchased and location of the customer. These results clearly show a connection between high value services and a local customer base but some confusion with the lower value services. The results of the covert interviews confirm these findings.