Nielsen book sales for 2011 show healthy figures but are disappointing when it comes to the book titles. Over half of the top 10 were in the list for 2010 and have just changed position. So where were all the new titles?
|1||One Day||Nicholls, David||935,355||£5,157,015.10||£7.99|
|2||Jamie’s 30-Minute Meals||Oliver, Jamie||484,338||£6,617,423.26||£26.00|
|3||A Tiny Bit Marvellous||French, Dawn||413,800||£2,013,459.89||£7.99|
|5||The Help||Stockett, Kathryn||383,467||£2,004,365.48||£7.99|
|6||Guinness World Records 2012||381,175||£3,613,236.28||£20.00|
|7||Girl with the Dragon Tattoo,The:Millennium Trilogy||Larsson, Stieg||329,389||£1,626,448.44||£7.99|
|8||The Confession||Grisham, John||314,471||£1,582,868.17||£7.99|
|9||Girl Who Kicked the Hornets’ Nest,The:Millennium Trilogy||Larsson, Stieg||311,529||£1,511,433.36||£7.99|
|10||Girl Who Played with Fire,The:Millennium Trilogy||Larsson, Stieg||288,706||£1,392,112.32||£7.99|
|11||The Brightest Star in the Sky||Keyes, Marian||277,947||£1,386,946.25||£7.99|
|12||Jamie’s Great Britain||Oliver, Jamie||260,061||£3,012,818.32||£30.00|
|13||Game of Thrones,A:Book 1 of a Song of Ice and Fire||Martin, George R. R.||255,726||£1,459,692.81||£8.99|
|14||The Family||Cole, Martina||255,006||£1,177,644.62||£7.99|
|15||Rodrick Rules:Diary of a Wimpy Kid:Diary of a Wimpy Kid||Kinney, Jeff||252,751||£1,255,335.83||£6.99|
|16||When God Was a Rabbit||Winman, Sarah||252,017||£1,359,639.92||£7.99|
|17||Worth Dying For:Jack Reacher||Child, Lee||251,931||£1,195,057.58||£7.99|
|18||Madeleine:Our Daughter’s Disappearance and the Continuing Search for H||McCann, Kate||246,939||£2,504,671.44||£20.00|
|19||Diary of a Wimpy Kid:Diary of a Wimpy Kid||Kinney, Jeff||241,896||£1,220,953.31||£6.99|
|20||Started Early, Took My Dog||Atkinson, Kate||239,307||£1,291,825.85||£7.99|
Is it that there are just not enough good books being written? Or is it the ‘marketing’ effect of the big publishers?
I do often get the feeling that once an author has written and published their book, be it through a publishing house or self publishing, they think that is the end of the journey and sales will come rolling in. How wrong that is. The work only really begins once the book is published. Like any product or service it is then hard work promoting the book which will bring the sales.
So authors, especially self published ones should have made a New Year’s resolution to get really active in the promotion and marketing of their books.