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Book Sales for 2011

Posted by in Books for Sale , Self Publishing on January 3, 2012

Nielsen book sales for 2011 show healthy figures but are disappointing when it comes to the book titles. Over half of the top 10 were in the list for 2010 and have just changed position. So where were all the new titles?

POSITION

TITLE

AUTHOR

VOLUME

VALUE

RRP

1 One Day Nicholls, David 935,355 £5,157,015.10 £7.99
2 Jamie’s 30-Minute Meals Oliver, Jamie 484,338 £6,617,423.26 £26.00
3 A Tiny Bit Marvellous French, Dawn 413,800 £2,013,459.89 £7.99
4 Room Donoghue, Emma 402,108 £2,153,688.64 £7.99
5 The Help Stockett, Kathryn 383,467 £2,004,365.48 £7.99
6 Guinness World Records 2012   381,175 £3,613,236.28 £20.00
7 Girl with the Dragon Tattoo,The:Millennium Trilogy Larsson, Stieg 329,389 £1,626,448.44 £7.99
8 The Confession Grisham, John 314,471 £1,582,868.17 £7.99
9 Girl Who Kicked the Hornets’ Nest,The:Millennium Trilogy Larsson, Stieg 311,529 £1,511,433.36 £7.99
10 Girl Who Played with Fire,The:Millennium Trilogy Larsson, Stieg 288,706 £1,392,112.32 £7.99
11 The Brightest Star in the Sky Keyes, Marian 277,947 £1,386,946.25 £7.99
12 Jamie’s Great Britain Oliver, Jamie 260,061 £3,012,818.32 £30.00
13 Game of Thrones,A:Book 1 of a Song of Ice and Fire Martin, George R. R. 255,726 £1,459,692.81 £8.99
14 The Family Cole, Martina 255,006 £1,177,644.62 £7.99
15 Rodrick Rules:Diary of a Wimpy Kid:Diary of a Wimpy Kid Kinney, Jeff 252,751 £1,255,335.83 £6.99
16 When God Was a Rabbit Winman, Sarah 252,017 £1,359,639.92 £7.99
17 Worth Dying For:Jack Reacher Child, Lee 251,931 £1,195,057.58 £7.99
18 Madeleine:Our Daughter’s Disappearance and the Continuing Search for H McCann, Kate 246,939 £2,504,671.44 £20.00
19 Diary of a Wimpy Kid:Diary of a Wimpy Kid Kinney, Jeff 241,896 £1,220,953.31 £6.99
20 Started Early, Took My Dog Atkinson, Kate 239,307 £1,291,825.85 £7.99

 

Is it that there are just not enough good books being written? Or is it the ‘marketing’ effect of the big publishers?

I do often get the feeling that once an author has written and published their book, be it through a publishing house or self publishing, they think that is the end of the journey and sales will come rolling in. How wrong that is. The work only really begins once the book is published. Like any product or service it is then hard work promoting the book which will bring the sales.

So authors, especially self published ones should have made a New Year’s resolution to get really active in the promotion and marketing of their books.

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